Happy Distribution Paire Brand Instruction - The Most Comfortable Socks In The World

Australia - Victoria-based brand & company in South Melbourne.

About Paire Paire, originating from Melbourne, stands as a beacon of innovation in the world of essential apparel, deeply rooted in the principles of materials science. With sustainability, functionality, and comfort as our guiding stars, founders Nathan and Rex have cultivated a brand that seamlessly integrates eco-friendly practices with cutting-edge design. Catering to over 70,000 Australians, our selection of socks, t-shirts, and underwear not only promises longevity but also embodies our ethical ethos. Driven by a fervent commitment to materials science, Paire cra?ts each piece with the utmost care, ensuring our essentials not only meet but exceed the expectations of those who value the planet as much as their comfort.

Loved by 30,000+ Aussies

They are promoted by numerous Australian media since 2021£º A Current Affair , Broadsheet , Daily Mail , The Design Files , ELLE Australia , Frankie Magazine , The Age

They also solved several critical points for socks based on their 30 years + experience in the industry :

• Keeping the foot warm in the morning and cold weather
• Cooling feet in summer
• Stopping falling off when people are walking or running
• Less prone to holes after a few months
• No smell after workout
• Thick and protecting the feet from rubbing against shoes

The secret lies in a 90-degree heel design; that's how socks were made in the old times. That's why the socks that your grandma might've knitted for you won't slip off. They're shaped just like your heels.

Most mass-produced socks nowadays are made with a 120-degree heel. The 120-degree design has become the new industry standard because of the low cost. And all sock machines nowadays are built to make socks at this angle.

Like the 90-degree heel design, sock machines nowadays are not built to knit seamless toes. There's a seamless toe that has to be hand-sewn, one by one. The cost is too high. And most sock manufacturers don't think it's worth it. But Paire socks do it.

They've added a layer of cloud cushioning, where the softness was made possible by the supreme CoolBlend?. There's invisible arch support that keeps the design subtle. There's extra padding on the heels and specific supporting points for active socks; extra wool for the extra softness in loose top socks; wave-grip design behind the heels on no-show socks; full-length padding throughout snow sport socks.

Selling Points:

• Anti-microbial , stop bacteria growth on feet

• Socks shaped just like your heels, at the right angle. (Who likes socks that slip?)

• Seamless toes. (Say goodbye to itchy toes.)

• Moisture-wicking fabric. (Not soggy, not stinky.)

• Supreme CoolBlend? technology. (Smoother, softer. Cool in Summer, warm in Winter.)

• Invisible arc support. (No more blisters and all-day freshness.)

• Only use natural fabric